Insights
Distribution intelligence
for MGAs.
Practical thinking on MGA distribution execution, producer relationship management, GTM strategy, and accelerating growth in insurance distribution.
Producer Relationships
Producer Relationship Management for MGAs: Why Volume Doesn't Guarantee Execution
At 20 producers, email works. At 60, the model breaks — not because the team is underperforming, but because the signals are invisible. Here's what changes when you can see them.
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GTM Strategy
The MGA GTM Execution Gap: What Happens Between Signal and Submission
Every MGA has a distribution strategy. Very few have visibility into whether it's being executed. The gap between inbound broker signal and CRM outcome is where premium quietly converts elsewhere.
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Distribution Performance
How to Measure Distribution Performance at an MGA (Without Lying to Yourself)
Activity metrics — emails sent, meetings attended, submissions received — look like performance data. They're not. Here's what distribution performance actually means, and how to see it.
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